Crown Aerosols & Promotional Packaging Europe collaborated with champagne producer Piper-Heidsieck to launch a promotional tin for the Australian Open tennis tournament (14-27 January 2019). As the official champagne of the tournament, Piper wanted to celebrate the competition, the first of four Grand Slam tennis events held each year, with a limited edition premium packaging format. Metal packaging enhances the premium attributes of a brand and, coupled with its outstanding sustainable credentials, strikes the perfect balance between appeal, functionality and responsibility.
While many of the tournament tins will likely be retained by consumers as souvenirs, should they enter the recycling loop, they will experience zero loss of properties throughout the process, meaning the metal can be used again and again for the same purpose on an infinite basis. The format’s contribution to the circular economy appealed greatly to Piper, as it is increasingly important for brands to consider the environmental impacts of their packaging.
“CROWN Aerosols & Promotional Packaging is proud to announce that GOLD award at the 2018 Travel Retail ceremony, went to the Nicolas Feuillatte champagne tins for Reserve Exclusive Brut, metal tin in “wonderland” & Selection Brut, metal tin in “wonderland”.
Use of metallic gold embossing for leafy and foliage details with squirrels, dragon flies and birds. Combined with the spectacular matt and gloss varnishes allows to reach the award winning design of the tin. Nicolas Feuillatte invites you to experience the wonderland that is the Champagne region.