Nicolas Feuillatte metal champagne tins

Piper-Heidsieck Champagne Chooses Premium Metal Packaging to Celebrate Excellence and Sportsmanship at the Australian Open

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Compliant with packaging regulation

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Premium Great for decoration

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First class recycling rates worldwide

Compliant with packaging regulation

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Continuously light weighted

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Piper-Heidsieck Champagne + Crown Promotional Packaging

02/08/19

Piper-Heidsieck Champagne Chooses Premium Metal Packaging to Celebrate Excellence and Sportsmanship at the Australian Open

Crown Aerosols & Promotional Packaging Europe collaborated with champagne producer Piper-Heidsieck to launch a promotional tin for the Australian Open tennis tournament (14-27 January 2019). As the official champagne of the tournament, Piper wanted to celebrate the competition, the first of four Grand Slam tennis events held each year, with a limited edition premium packaging format. Metal packaging enhances the premium attributes of a brand and, coupled with its outstanding sustainable credentials, strikes the perfect balance between appeal, functionality and responsibility.

While many of the tournament tins will likely be retained by consumers as souvenirs, should they enter the recycling loop, they will experience zero loss of properties throughout the process, meaning the metal can be used again and again for the same purpose on an infinite basis. The format’s contribution to the circular economy appealed greatly to Piper, as it is increasingly important for brands to consider the environmental impacts of their packaging.

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